The 6 Most Profitable Locations of Product Recommendations in Your Online Store
Zuzanna Pajorska
7 min
Should the recommendation section be found on the product page indicating personalized suggestions? Of course!
Is it worth placing the recommendations exclusively on the product page? Absolutely not!
6 most profitable locations of product recommendations
The statistics of actual implementations indicate that the locations of recommendations with the greatest potential to increase revenue are the following (starting from the most effective):
- Product page
- Pop-up on the page of an unavailable product
- Pop-up after adding to cart
- Home page
- Cart
- Blog article
Restricting recommendations to the product page in case of many stores would mean using less than 50% of the potential effect that personalized recommendations may have on the final revenue.
How should we distribute recommendations in the store structure? Let us answer this question below based on our previous implementations.
1. Recommendations on the product page
It is the key and most profitable place for the recommendation window in the entire store. Why? This is where the customer's dilemma and the desire to compare the product with other products begins.
A window with similar products, viewed by others, bought by others, etc., comes in handy.
Such a window with proposed products that may appeal to a given user makes it much easier to navigate through the products available in the online store.
2. Pop-up on the page of an unavailable product
Apart from increasing conversions, the click-through rate, reducing cart abandonment, the recommendation system also helps in regaining traffic to pages of inaccessible products.
Personalized product recommendations is a tool that can effectively help store owners in encouraging customers who found unavailable products to stay on the store's website.
An example of such a way to recover conversions on the website of an inaccessible product can be our case study of the implementation of a personalized recommendation engine in an online beauty store.
One of the main goals was to redirect traffic from an inaccessible product to other pages of the store with available products.
3. Recommendations in the pop-up after adding a product to the shopping cart
Do you wish to complement the shopping cart with additional products that match the one chosen by the customer of your store?
If so, select a cross-selling recommendation model, which will most likely suggest adding a product complementing the one that has just been added to the cart.
In the Recostream recommendation engine, these suggestions appear in the form of a pop-up window that looks like this:
4. Recommendations on the home page of the store
Your store's home page is its most important showpiece.
Make sure to catch the user's attention at the very beginning of the shopping journey. This is where two models are going to work well. Namely, the "Recently Viewed" model for returning customers and the "Popular" model which features the best-selling products in your store.
This situation has a lot in common with visiting a brick-and-mortar store. It is the Bestsellers that are always located right at the entrance to the store.
5. Recommendations on the cart page
Placing the slider with recommendations on the shopping cart page is the place with the highest conversion rate.
Similarly to a traditional store, this section functions much like the products displayed at the checkout which attract our attention right before the final purchase is made.
In this case, it is worth choosing manually guided recommendations and proposing special offer products, as well as products on sale or products that are typically complementary.
6. Recommendations one the blog
Content is king! Blogs with expert content are an indispensable element of almost all online stores that care not only about good website optimization in terms of SEO, but also those stores that want to provide their potential customers with substantive content and professional product reviews.
A conscious consumer will surely visit your blog, or maybe find your store through the Google search engine thanks to an entry that clarified doubts about the purchase? It is then a great place to put purchase recommendations to keep a given user longer and start their shopping journey right here.
Recostream's product recommendations on the blog are adaptive to the context. Take advantage of it!
I've chosen locations for my product recommendations - what next?
In the previous post on our blog, we shared a checklist of 8 criteria to be followed when choosing a recommendation engine.
The possibility of placing the recommendation window in the above places on the store's website is definitely another advantage that is worth remembering.
We recommend you also to check types of recommendations you can choose for. You will notice that we focus on flexibility and ease of adapting recommendations to the store's webdesign. Check what recommendation setting works best for your store for 30 days without any fees!
